“End Racism:” NFL to remove slogan from Super Bowl LIX end zones



The NFL will remove the “End Racism” slogan from Super Bowl LIX end zones, replacing it with “Choose Love” and “It Takes All of Us” for the first time since 2021. This decision coincides with President Donald Trump’s planned attendance at the game, marking the first time a sitting U.S. president will attend the Super Bowl.

Teams previously rotated slogans like “Vote” and “Stop Hate” during the regular season, but the NFL selects the Super Bowl message.

NFL spokesperson Brian McCarthy cited recent national tragedies, including wildfires in California, a terrorist attack in New Orleans, and a midair collision near Washington, D.C., as motivation for the change. McCarthy emphasized the Super Bowl as a “snapshot in time” to inspire unity.

But critics speculate the shift aligns with Trump’s anti-DEI policies, which have targeted federal diversity programs. Trump has called DEI initiatives “discrimination” and pushed for what some call merit-based systems. The NFL, however, has denied any direct link to Trump’s attendance, stating the decision was unrelated.

Coincidence?

Regrettably, certain supporters of Trump’s MAGA Movement not only deny the existence of racism in America today, but they also go so far as to claim it has never existed at all.

Commissioner Roger Goodell reaffirmed the NFL’s dedication to diversity efforts, calling them “the right thing for the National Football League.” And programs like the Rooney Rule and Front Office Accelerator remain intact to promote minority hiring.

Some analysts view the removal as a setback for social justice advocacy, particularly amid ongoing debates about systemic racism.

But, supporters of the move argue that “Choose Love” fosters broader unity during divisive times. The changes highlight the NFL’s balancing act between social messaging and political sensitivities ahead of one of the most-watched events in U.S. sports.

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